Task 3.3: Target Audience Research

Task 3.3: Target Audience Research

IMDB Research

Nov 2014; 

• The most popular thriller and mystery-thriller movie is ‘Gone Girl (2014)’. The film’s star rating is 8.9.
• The most popular thriller-comedy movie is ‘The Necessary Death of Charlie Countryman (2013)’. The film’s star rating is 6.4.
• The most popular thriller TV series is ‘American Horror Story (2011)’ which is also the most popular TV series out of all the genres. The series star rating is 8.4.
• A common thriller film is ‘Inception (2010)’ which IMDB star rating is 8.8.

 For 2013 the top thriller was Prisoners which is a crime/drama/thriller which got a star rating of 8.1 by IMDB.

   Jack Reacher is the top thriller film of 2012 taking a 7 star rating on IMDB.

From my research I have found out that although a thriller may not be the most popular genre, it does release high-selling movies that people enjoy thoroughly.

Mass Audience

Mass- Everybody sees it but people experience it in different ways. Media is often experienced alone.

Herbert Blumber in 1950 said; "Mass audiences are dangerous in the wrong hands eg Hitler. All mass media audiences came from all walks of life, they're anonymous groups, loosely organised"

The Mass Market:

Their isn't one audience there is specific little groups. 

Demography- the study of human population.

Demographics filter people by;

• race
• class/income
• gender
• age
• sexual orientation
• job
• religion
• disability

Also filter by age;

• under 16
• 13-15
• 16-19
• 19-30
• 30-45
• over 60

Lifestyle;

• values
• likes
• interests
• dislikes
• beliefs
• hobbies

1. Maintstreamers- 40% of the population.

2. Aspires- Want status, live off cash and credit.

3. Succeeders- People who already have status and control.

4. Reformers- Define themselves by self-fulfillment. 

Family Life Cycles:

Singles- young single people living alone

Newly Married Couples- young with no children

Full Nest 1- young married couples with youngest child under 6

Full Nest 2- young married couples with youngest child 6 or over

Full Nest 3- older married couples with dependent children

Empty Nest 1- Older married couples still in workforce, no children living with them

Empty Nest 2- Older married couples retired, no children living at home. 

I think that mainly teenagers would like to watch our film as it is a popular category for thrillers. Also from personal experience I know teenagers like the thrill of adrenaline pumping films. Also i think that singles, married couples ad full nest 3 would like them.